How 'SumUp' scaled 120+ meta ads across 6 products in 8+ languages
What started as a 4-week test turned into 120+ Meta ads and a partnership since then. SumUp used Superscale to launch ads faster, reduce internal workload, and eliminate external feedback loops and communication overhead. Within two months, six teams, each with different products were using Superscale for weekly Meta launches and major campaigns like Black Friday, New Year promotions, and branded video ads.
120+
Meta Ads created
8+
Languages localized
6
Teams & Products covered
About SumUp
SumUp is a leading global fintech company committed to levelling the playing field for small businesses. Founded in 2012, SumUp is the trusted partner of over 4 million merchants in 37 markets, providing simple and affordable tools that help them manage payments, finance, and customer relationships.
"What started as a pilot quickly scaled across teams. Suddenly, everyone wanted a piece of the cake. Without Superscale, we couldn’t have launched Meta campaigns at this speed or scale."
William Simpson, Senior Content Manager at SumUp
"What started as a pilot quickly scaled across teams. Suddenly, everyone wanted a piece of the cake. Without Superscale, we couldn’t have launched Meta campaigns at this speed or scale."
William Simpson, Senior Content Manager at SumUp
"What started as a pilot quickly scaled across teams. Suddenly, everyone wanted a piece of the cake. Without Superscale, we couldn’t have launched Meta campaigns at this speed or scale."
William Simpson, Senior Content Manager at SumUp
The challenge
Traditional, linear marketing workflows made it difficult to test variations and produce ad creatives at scale. At SumUp, multiple content teams lost time and budget waiting on agencies, coordinating feedback, hiring videographers and editors, and managing on-site shoots. As a result, identifying winning creatives was slow, expensive, and time-intensive.
SumUp needed a faster, more efficient way to create high-converting ads at scale.
How they used Superscale
The SumUp team uses Superscale primarily for paid content on Meta and relied on Superscale especially when resources were tight and deadlines were approaching. Using Superscale, the Card Reader team launched 20 Black Friday ad assets within a single week, localized across 8 languages and 8 countries. With one-click translations and full AI-powered creative replication, scaling campaigns became effortless.
SumUps Card Reader team replicated ads across 8 languages (examples: UK; ES; IT)
Superscale wasn’t used only for Black Friday or New Year campaigns; branded videos were also produced with the platform. What previously required long, traditional production processes was replicated using Superscale, with different scenes and characters. As a result, the team created four new branded SumUp videos within a single week.
Results achieved with Superscale
By replacing traditional, linear marketing processes with AI-powered video ads, SumUp was able to scale campaigns faster, use resources more efficiently, and reliably meet tight deadlines during peak periods. Superscale enabled teams to move from idea to launch in days instead of weeks, eliminate production bottlenecks, and confidently roll out high-performing ads across markets, languages, and formats; all within a single paid marketing workflow.
FAQ
Get answers to the most asked questions
How do I get started with Superscale?
Simply enter your app, Shopify store, or website URL to get started. This way, we automatically gather key information such as your branding, logo, app screenshots, and product images; so you don’t have to upload everything manually.
You can start creating ads right away using the free trial we provide, or explore our competitor research tool to see what’s already working in your market.
What is Superscale and how does it work?
Superscale is the operating system for winning ads, showing marketers what's already working, then building those proven formats in minutes. It combines competitor research, AI ad generation, video editing, and asset management in one workflow, helping marketers go from market insights to launched campaigns in minutes, not weeks. With 70+ proven ad templates and no prompting required, you get instant value in one click.
Do I need prior marketing experience to achieve great results with Superscale?
Superscale works best for marketers who understand their product, audience, and performance channels. It doesn’t replace your strategy - Superscale accelerates execution by turning proven ad formats into ready-to-launch creatives and increasing output without expanding your team. If you’re already running ads and want to scale testing and iteration, Superscale helps you move significantly faster.
Who can benefit from using Superscale?
Superscale benefits performance-driven teams that run paid ads and need to produce high-quality creatives at speed. This includes marketing-led founders, performance marketers, and marketing teams in mobile apps, e-commerce, and SaaS companies.
If creative production, testing velocity, or coordination with agencies and creators is slowing you down, Superscale helps you launch more ads and variations in minutes, without prompting, production delays, or expanding your team.
What types of ad formats can I create with Superscale?
Superscale enables you to create high-performing AI ad formats built on proven performance patterns. This includes speaking AI UGC video ads with realistic creators, product demo scenes (e.g. mobile app walkthroughs or product showcases), static ads and CTA screens, and multi-scene video ads combining visual hooks and b-roll.
All formats are optimized for performance channels like Meta and TikTok and are designed to help you test, iterate, and scale faster.
Can I use Superscale-generated content for commercial purposes?
Yes, absolutely. All content created with Superscale is yours to use commercially without restrictions. Whether it's video ads, display creatives, or campaign copy, you have full commercial rights to use, modify, and profit from everything our AI generates for your business.
Can I customize and edit AI-generated ads and content?
Yes. Superscale gives you full control over your AI-generated ads. You can refine scripts, edit details with short prompts and instantly regenerate scenes, or fine-tune everything manually in the built-in editor, including captions, music, scene order, pacing, and volume. AI handles the heavy lifting, while you stay in control of the creative direction and final output.
Which languages can Superscale AI characters speak in AI UGC videos?
Superscale supports a wide range of languages for AI-generated UGC ads. Our characters can currently speak: English (US and UK), German, Spanish, French, Portuguese (Portugal and Brazil), Dutch, Italian, Swedish, Finnish, Romanian, Bulgarian, Greek, Polish, Czech, Slovak, Hungarian, Ukrainian, Russian, Danish, Norwegian, Turkish, Croatian, Slovenian, and Irish.
All voices are powered by best-in-class speech technology and paired with advanced lip-sync for realistic, native-sounding delivery. Our goal is not just to translate text but to ensure authentic tone, accent, and flow, so your ads feel natural and engaging in every market.
Which AI models does Superscale use?
We integrate multiple best-in-class AI models from various providers and automatically route tasks to whichever model performs best. If one model excels at text to video, that's what generates your video content. You always get the newest, most capable models without switching tools or managing different subscriptions.
Can I create marketing campaigns for multiple products within my brand?
Yes, Superscale can manage campaigns across your entire product portfolio. Based on your submitted URL, all of your products are automatically added to the platform. Our AI learns your brand voice and adapts messaging for each product while maintaining consistency, making it ideal for businesses with multiple offerings.
FAQ
Get answers to the most asked questions
How do I get started with Superscale?
Simply enter your app, Shopify store, or website URL to get started. This way, we automatically gather key information such as your branding, logo, app screenshots, and product images; so you don’t have to upload everything manually.
You can start creating ads right away using the free trial we provide, or explore our competitor research tool to see what’s already working in your market.
What is Superscale and how does it work?
Superscale is the operating system for winning ads, showing marketers what's already working, then building those proven formats in minutes. It combines competitor research, AI ad generation, video editing, and asset management in one workflow, helping marketers go from market insights to launched campaigns in minutes, not weeks. With 70+ proven ad templates and no prompting required, you get instant value in one click.
Do I need prior marketing experience to achieve great results with Superscale?
Superscale works best for marketers who understand their product, audience, and performance channels. It doesn’t replace your strategy - Superscale accelerates execution by turning proven ad formats into ready-to-launch creatives and increasing output without expanding your team. If you’re already running ads and want to scale testing and iteration, Superscale helps you move significantly faster.
Who can benefit from using Superscale?
Superscale benefits performance-driven teams that run paid ads and need to produce high-quality creatives at speed. This includes marketing-led founders, performance marketers, and marketing teams in mobile apps, e-commerce, and SaaS companies.
If creative production, testing velocity, or coordination with agencies and creators is slowing you down, Superscale helps you launch more ads and variations in minutes, without prompting, production delays, or expanding your team.
What types of ad formats can I create with Superscale?
Superscale enables you to create high-performing AI ad formats built on proven performance patterns. This includes speaking AI UGC video ads with realistic creators, product demo scenes (e.g. mobile app walkthroughs or product showcases), static ads and CTA screens, and multi-scene video ads combining visual hooks and b-roll.
All formats are optimized for performance channels like Meta and TikTok and are designed to help you test, iterate, and scale faster.
Can I use Superscale-generated content for commercial purposes?
Yes, absolutely. All content created with Superscale is yours to use commercially without restrictions. Whether it's video ads, display creatives, or campaign copy, you have full commercial rights to use, modify, and profit from everything our AI generates for your business.
Can I customize and edit AI-generated ads and content?
Yes. Superscale gives you full control over your AI-generated ads. You can refine scripts, edit details with short prompts and instantly regenerate scenes, or fine-tune everything manually in the built-in editor, including captions, music, scene order, pacing, and volume. AI handles the heavy lifting, while you stay in control of the creative direction and final output.
Which languages can Superscale AI characters speak in AI UGC videos?
Superscale supports a wide range of languages for AI-generated UGC ads. Our characters can currently speak: English (US and UK), German, Spanish, French, Portuguese (Portugal and Brazil), Dutch, Italian, Swedish, Finnish, Romanian, Bulgarian, Greek, Polish, Czech, Slovak, Hungarian, Ukrainian, Russian, Danish, Norwegian, Turkish, Croatian, Slovenian, and Irish.
All voices are powered by best-in-class speech technology and paired with advanced lip-sync for realistic, native-sounding delivery. Our goal is not just to translate text but to ensure authentic tone, accent, and flow, so your ads feel natural and engaging in every market.
Which AI models does Superscale use?
We integrate multiple best-in-class AI models from various providers and automatically route tasks to whichever model performs best. If one model excels at text to video, that's what generates your video content. You always get the newest, most capable models without switching tools or managing different subscriptions.
Can I create marketing campaigns for multiple products within my brand?
Yes, Superscale can manage campaigns across your entire product portfolio. Based on your submitted URL, all of your products are automatically added to the platform. Our AI learns your brand voice and adapts messaging for each product while maintaining consistency, making it ideal for businesses with multiple offerings.
FAQ
Get answers to the most asked questions
How do I get started with Superscale?
Simply enter your app, Shopify store, or website URL to get started. This way, we automatically gather key information such as your branding, logo, app screenshots, and product images; so you don’t have to upload everything manually.
You can start creating ads right away using the free trial we provide, or explore our competitor research tool to see what’s already working in your market.
What is Superscale and how does it work?
Superscale is the operating system for winning ads, showing marketers what's already working, then building those proven formats in minutes. It combines competitor research, AI ad generation, video editing, and asset management in one workflow, helping marketers go from market insights to launched campaigns in minutes, not weeks. With 70+ proven ad templates and no prompting required, you get instant value in one click.
Do I need prior marketing experience to achieve great results with Superscale?
Superscale works best for marketers who understand their product, audience, and performance channels. It doesn’t replace your strategy - Superscale accelerates execution by turning proven ad formats into ready-to-launch creatives and increasing output without expanding your team. If you’re already running ads and want to scale testing and iteration, Superscale helps you move significantly faster.
Who can benefit from using Superscale?
Superscale benefits performance-driven teams that run paid ads and need to produce high-quality creatives at speed. This includes marketing-led founders, performance marketers, and marketing teams in mobile apps, e-commerce, and SaaS companies.
If creative production, testing velocity, or coordination with agencies and creators is slowing you down, Superscale helps you launch more ads and variations in minutes, without prompting, production delays, or expanding your team.
What types of ad formats can I create with Superscale?
Superscale enables you to create high-performing AI ad formats built on proven performance patterns. This includes speaking AI UGC video ads with realistic creators, product demo scenes (e.g. mobile app walkthroughs or product showcases), static ads and CTA screens, and multi-scene video ads combining visual hooks and b-roll.
All formats are optimized for performance channels like Meta and TikTok and are designed to help you test, iterate, and scale faster.
Can I use Superscale-generated content for commercial purposes?
Yes, absolutely. All content created with Superscale is yours to use commercially without restrictions. Whether it's video ads, display creatives, or campaign copy, you have full commercial rights to use, modify, and profit from everything our AI generates for your business.
Can I customize and edit AI-generated ads and content?
Yes. Superscale gives you full control over your AI-generated ads. You can refine scripts, edit details with short prompts and instantly regenerate scenes, or fine-tune everything manually in the built-in editor, including captions, music, scene order, pacing, and volume. AI handles the heavy lifting, while you stay in control of the creative direction and final output.
Which languages can Superscale AI characters speak in AI UGC videos?
Superscale supports a wide range of languages for AI-generated UGC ads. Our characters can currently speak: English (US and UK), German, Spanish, French, Portuguese (Portugal and Brazil), Dutch, Italian, Swedish, Finnish, Romanian, Bulgarian, Greek, Polish, Czech, Slovak, Hungarian, Ukrainian, Russian, Danish, Norwegian, Turkish, Croatian, Slovenian, and Irish.
All voices are powered by best-in-class speech technology and paired with advanced lip-sync for realistic, native-sounding delivery. Our goal is not just to translate text but to ensure authentic tone, accent, and flow, so your ads feel natural and engaging in every market.
Which AI models does Superscale use?
We integrate multiple best-in-class AI models from various providers and automatically route tasks to whichever model performs best. If one model excels at text to video, that's what generates your video content. You always get the newest, most capable models without switching tools or managing different subscriptions.
Can I create marketing campaigns for multiple products within my brand?
Yes, Superscale can manage campaigns across your entire product portfolio. Based on your submitted URL, all of your products are automatically added to the platform. Our AI learns your brand voice and adapts messaging for each product while maintaining consistency, making it ideal for businesses with multiple offerings.
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