StromNow
How StromNow scaled organic TikTok with 40+ AI UGC assets per month and doubled app installs
StromNow used Superscale to transform organic TikTok into a scalable, cost-efficient growth system. By producing 40+ AI-generated UGC assets per month through a single end-to-end workflow, the team increased output 10×, cut production costs by 95%, and accelerated ad creation 4x.
The result: doubled app installs driven by Superscale videos, consistent five-figure view counts, and a predictable organic growth engine; without the operational overhead of traditional UGC production.
10x
More Video Output
2x
More App Downloads
20x
Lower Cost Per Video
About StromNow
StromNow is a Berlin-based software startup founded in 2022 that simplifies electric vehicle charging across Europe. The app combines intelligent routing, transparent pricing, and cost-optimized charging into one intuitive platform, eliminating the need for multiple charging apps. With broad European coverage and dynamic pricing across networks, StromNow delivers a seamless, affordable charging experience and helps accelerate the transition to sustainable mobility.
The challenge
UGC is one of the most powerful content mechanics on TikTok, but traditional UGC production becomes expensive and operationally heavy as soon as you try to scale. Creator coordination, briefings, feedback loops, inconsistent quality, and rising costs slow down what matters most on TikTok: speed and iteration volume.
For StromNow, organic TikTok marketing is a core growth channel, but scaling it proved difficult. High UGC creator costs ($100+ per video), a fragmented tool stack, and ongoing feedback and coordination overhead made fast iteration and repeatable growth hard to achieve.
StromNow needed a solution to dramatically accelerate content iteration, ship variants faster, identify winning patterns earlier, and turn organic TikTok into a scalable, predictable growth channel with a minimal team setup.
How they used Superscale
Since July 2025, StromNow has been using Superscale as a scalable content system for organic TikTok growth. Instead of focusing on producing one “perfect” video, the team consistently builds and tests multiple variations.
With Superscale, StromNow creates a wide range of formats; including slideshows, wall-of-text creatives, product demos, and UGC-style AI videos using Superscale's proven template gallery. Their current top-performing formats are slideshows and UGC AI videos, which are easy to iterate and adapt at speed.
On average, the team produces around 10–12 assets per week (40–45 per month). Each asset takes roughly 15 minutes to produce, making it possible to quickly vary hooks, scripts, characters, and scenes and deploy them as part of a continuous organic testing loop on TikTok.
This approach also enables StromNow to supply content to multiple TikTok profiles in parallel, turning testing into a scalable system rather than a single-account experiment.
TikTok Accounts run by StromNow
A key advantage is process simplicity. Superscale automates large parts of the workflow, such as script generation, character creation, and scene setup, and extends this with a built-in studio editor that enables multi-scene videos, easy B-roll integration, captions, music, and quick adjustments to cuts or playback speed. This significantly lowers production friction and enables faster iteration with minimal effort.
Results achieved with Superscale
By running structured organic tests on TikTok, StromNow transformed organic content from an experimental channel into a predictable growth system. High-performing videos consistently translated into measurable download spikes, while creative production became faster, cheaper, and significantly more scalable.
Superscale replaced four separate tools StromNow was using with a single end-to-end workflow; dramatically increasing output while reducing operational complexity.
Key Results:
4× faster ad creation through an end-to-end Superscale workflow
10× increase in content output, from one video per week to ten
20× reduction in production cost per video, from $100+ to ~$5
2× more app installs driven by Superscale-generated videos
40+ AI-generated UGC-style assets produced per month
With Superscale, the team produces UGC-style content efficiently and at scale, while maintaining full operational control. What previously required multiple tools, higher costs, and slower turnaround is now handled within one streamlined system. Even with a lean setup, a single team member can manage high content volume and multi-account testing.
AI UGC Video
Slideshow
AI UGC Video
