The only Synthesia Review you'll ever need in 2026!
TL;DR: Synthesia is the established player for enterprise training videos with professional avatar quality. However, strict content moderation, high prices for custom avatars, and slow processes cause frustration. For ad-focused teams, Superscale offers a more agile alternative. Superscale goes beyond avatar generation by offering a complete ad creation system, making them a better fit for brands serious about winning ads at scale.
What is Synthesia?
What is Synthesia?
What is Synthesia?
Synthesia is an AI platform for creating videos with digital avatars, specialized in professional corporate videos, training, and corporate communications. With over 230 avatars and 140+ languages, Synthesia is one of the most established players in the market.
The platform targets enterprise customers, L&D departments, and HR teams that need scalable video solutions. With a $4 billion valuation, Synthesia is the market leader, though with premium pricing.
Synthesia's Strengths
Synthesia's Strengths
Synthesia's Strengths
Professional Avatar Quality
Synthesia offers some of the most professional AI avatars on the market. Quality is consistently high and the avatars are well-suited for corporate environments and official company communications.
Professional Avatar Quality
Synthesia offers some of the most professional AI avatars on the market. Quality is consistently high and the avatars are well-suited for corporate environments and official company communications.
Professional Avatar Quality
Synthesia offers some of the most professional AI avatars on the market. Quality is consistently high and the avatars are well-suited for corporate environments and official company communications.
Extensive Language Support
With over 140 supported languages, Synthesia is ideal for global companies. Localizing training videos becomes significantly easier and more cost-effective than traditional translation workflows.
Extensive Language Support
With over 140 supported languages, Synthesia is ideal for global companies. Localizing training videos becomes significantly easier and more cost-effective than traditional translation workflows.
Extensive Language Support
With over 140 supported languages, Synthesia is ideal for global companies. Localizing training videos becomes significantly easier and more cost-effective than traditional translation workflows.
Enterprise Security & Compliance
Synthesia offers SOC 2 compliance, SSO integration, and enterprise-grade security features. For regulated industries and large companies, these compliance features are essential.
Enterprise Security & Compliance
Synthesia offers SOC 2 compliance, SSO integration, and enterprise-grade security features. For regulated industries and large companies, these compliance features are essential.
Enterprise Security & Compliance
Synthesia offers SOC 2 compliance, SSO integration, and enterprise-grade security features. For regulated industries and large companies, these compliance features are essential.
Synthesia's Weaknesses: Where It Falls Short
Despite its professional positioning, Synthesia has several weaknesses, especially for marketing teams and agile workflows.
Despite its professional positioning, Synthesia has several weaknesses, especially for marketing teams and agile workflows.
Despite its professional positioning, Synthesia has several weaknesses, especially for marketing teams and agile workflows.
1. Strict Content Moderation
1. Strict Content Moderation
1. Strict Content Moderation
The biggest frustration potential is strict content moderation. Videos get rejected without clear explanation, even for harmless content.
The biggest frustration potential is strict content moderation. Videos get rejected without clear explanation, even for harmless content.
The biggest frustration potential is strict content moderation. Videos get rejected without clear explanation, even for harmless content.
One user reports: Videos were approved, then nearly identical versions were later rejected without explanation. When inquiring, only vague responses came back with no real clarity about what was wrong.
One user reports: Videos were approved, then nearly identical versions were later rejected without explanation. When inquiring, only vague responses came back with no real clarity about what was wrong.
One user reports: Videos were approved, then nearly identical versions were later rejected without explanation. When inquiring, only vague responses came back with no real clarity about what was wrong.
2. Expensive Custom Avatars
2. Expensive Custom Avatars
2. Expensive Custom Avatars
Custom avatars cost an additional $1,000/year. This is a significant investment that isn't practical for many teams. Without a custom avatar, you're limited to generic stock avatars.
Custom avatars cost an additional $1,000/year. This is a significant investment that isn't practical for many teams. Without a custom avatar, you're limited to generic stock avatars.
Custom avatars cost an additional $1,000/year. This is a significant investment that isn't practical for many teams. Without a custom avatar, you're limited to generic stock avatars.
3. Not Optimized for Ads
3. Not Optimized for Ads
3. Not Optimized for Ads
Synthesia is optimized for training and corporate videos, not for marketing. The avatars look too "corporate" for authentic UGC-style ads and the templates aren't optimized for conversion.
Synthesia is optimized for training and corporate videos, not for marketing. The avatars look too "corporate" for authentic UGC-style ads and the templates aren't optimized for conversion.
Synthesia is optimized for training and corporate videos, not for marketing. The avatars look too "corporate" for authentic UGC-style ads and the templates aren't optimized for conversion.
Synthesia Pricing Overview
Plan
Price/mo
Videos
Cost per Video
Basic Plan
$0/mo
10 Minutes Free / mo
$0.00
Basic Plan
$0/mo
10 Minutes Free / mo
$0.00
Basic Plan
$0/mo
10 Minutes Free / mo
$0.00
Starter Plan
$26/mo
10 minutes of Video / mo
/
Starter Plan
$26/mo
10 minutes of Video / mo
/
Starter Plan
$26/mo
10 minutes of Video / mo
/
Creator Plan
$79/mo
30 minutes of Video / mo
/
Creator Plan
$79/mo
30 minutes of Video / mo
/
Creator Plan
$79/mo
30 minutes of Video / mo
/
Note: Synthesia lets you only download the videos in the paid plans. Custom avatars cost an additional $1,000/year and are only available for Enterprise. Content moderation can significantly extend effective production time.
Note: Synthesia lets you only download the videos in the paid plans. Custom avatars cost an additional $1,000/year and are only available for Enterprise. Content moderation can significantly extend effective production time.
Note: Synthesia lets you only download the videos in the paid plans. Custom avatars cost an additional $1,000/year and are only available for Enterprise. Content moderation can significantly extend effective production time.
Feature
HeyGen
Superscale
Synthesia
AI Avatars
✓
✓
✓
AI Avatars
✓
✓
✓
AI Avatars
✓
✓
✓
UGC Style Ads
Limited
✓
✗
UGC Style Ads
Limited
✓
✗
UGC Style Ads
Limited
✓
✗
Music Library
✗
✓
✗
Music Library
✗
✓
✗
Music Library
✗
✓
✗
Competitor Ad Spy
✗
✓
✗
Competitor Ad Spy
✗
✓
✗
Competitor Ad Spy
✗
✓
✗
Ad-Focused Templates
✗
70+
✗
Ad-Focused Templates
✗
70+
✗
Ad-Focused Templates
✗
70+
✗
Free Trial/Credits
3 Free limited Videos /mo
Free Credits (worth $50))
Limited Trial
Free Trial/Credits
3 Free limited Videos /mo
Free Credits (worth $50))
Limited Trial
Free Trial/Credits
3 Free limited Videos /mo
Free Credits (worth $50))
Limited Trial
Entry Price
$29/mo
$99/mo
$26/mo
Entry Price
$29/mo
$99/mo
$26/mo
Entry Price
$29/mo
$99/mo
$26/mo
The comparison shows: Synthesia is strong for enterprise training videos, but for ad creation there are better specialized options.
The comparison shows: Synthesia is strong for enterprise training videos, but for ad creation there are better specialized options.
The comparison shows: Synthesia is strong for enterprise training videos, but for ad creation there are better specialized options.
Who Should Use Synthesia?
Synthesia works for:
Enterprise L&D teams with budget for custom avatars and long timelines
Corporate communications that need professional, "safe" videos
Regulated industries that require SOC 2 compliance
Synthesia works for:
Enterprise L&D teams with budget for custom avatars and long timelines
Corporate communications that need professional, "safe" videos
Regulated industries that require SOC 2 compliance
Synthesia works for:
Enterprise L&D teams with budget for custom avatars and long timelines
Corporate communications that need professional, "safe" videos
Regulated industries that require SOC 2 compliance
Synthesia is less suitable for:
Marketing teams for paid ads (not optimized for UGC-style content)
Agile teams that need to iterate quickly (review processes are too slow)
Budget-conscious users (custom avatars are very expensive)
Synthesia is less suitable for:
Marketing teams for paid ads (not optimized for UGC-style content)
Agile teams that need to iterate quickly (review processes are too slow)
Budget-conscious users (custom avatars are very expensive)
Synthesia is less suitable for:
Marketing teams for paid ads (not optimized for UGC-style content)
Agile teams that need to iterate quickly (review processes are too slow)
Budget-conscious users (custom avatars are very expensive)
The Verdict: Is Synthesia Worth It?
Synthesia is the established enterprise player with professional quality and strong compliance features. For L&D and corporate communications, it can be the right choice.
For marketing teams that need UGC-style ads, need to iterate quickly, and don't have enterprise budgets, Synthesia isn't the right platform. Other competitors like Superscale, Arcads, MakeUGC or Creatify are much more suitable for this usecase.
If your Team needs more features – research tools, script generation, avatar creation, timeline editing, B-roll, music, and multi-format export – Superscale offers a more complete solution at comparable pricing. Superscale's 5,000 free credits let you test the quality before committing, something Arcads notably doesn't offer.
Synthesia is the established enterprise player with professional quality and strong compliance features. For L&D and corporate communications, it can be the right choice.
For marketing teams that need UGC-style ads, need to iterate quickly, and don't have enterprise budgets, Synthesia isn't the right platform. Other competitors like Superscale, Arcads, MakeUGC or Creatify are much more suitable for this usecase.
If your Team needs more features – research tools, script generation, avatar creation, timeline editing, B-roll, music, and multi-format export – Superscale offers a more complete solution at comparable pricing. Superscale's 5,000 free credits let you test the quality before committing, something Arcads notably doesn't offer.
Synthesia is the established enterprise player with professional quality and strong compliance features. For L&D and corporate communications, it can be the right choice.
For marketing teams that need UGC-style ads, need to iterate quickly, and don't have enterprise budgets, Synthesia isn't the right platform. Other competitors like Superscale, Arcads, MakeUGC or Creatify are much more suitable for this usecase.
If your Team needs more features – research tools, script generation, avatar creation, timeline editing, B-roll, music, and multi-format export – Superscale offers a more complete solution at comparable pricing. Superscale's 5,000 free credits let you test the quality before committing, something Arcads notably doesn't offer.
Why do people switch to Superscale?
If you're frustrated by slow review processes, strict content moderation, or the lack of ad-focused features, Superscale offers a more agile alternative.
What makes it different:
End-to-end workflow: From competitor research to published ad – no external tools needed
70+ proven templates tailored to Mobile Apps, E-Commerce, and SaaS
Built-in editor with B-roll, music, and dynamic captions
Transparent pricing with full features from day one
5,000 free credits to test before you commit (half month's subscription)
If you're frustrated by slow review processes, strict content moderation, or the lack of ad-focused features, Superscale offers a more agile alternative.
What makes it different:
End-to-end workflow: From competitor research to published ad – no external tools needed
70+ proven templates tailored to Mobile Apps, E-Commerce, and SaaS
Built-in editor with B-roll, music, and dynamic captions
Transparent pricing with full features from day one
5,000 free credits to test before you commit (half month's subscription)
If you're frustrated by slow review processes, strict content moderation, or the lack of ad-focused features, Superscale offers a more agile alternative.
What makes it different:
End-to-end workflow: From competitor research to published ad – no external tools needed
70+ proven templates tailored to Mobile Apps, E-Commerce, and SaaS
Built-in editor with B-roll, music, and dynamic captions
Transparent pricing with full features from day one
5,000 free credits to test before you commit (half month's subscription)
→ Try Superscale for free and see why teams are switching from fragmented tools to a complete ad creation platform.
More Reviews
Arcads Review 2026
The only Arcads review you'll ever need for 2026
Creatify Review 2026
The only Creatify review you'll ever need for 2026
MakeUGC Review 2026
The only MakeUGC review you'll ever need for 2026
AdCreative.ai Review 2026
The only AdCreative.ai review you'll ever need for 2026
ReelFarm Review 2026
The only ReelFarm review you'll ever need for 2026
HeyGen Review 2026
The only HeyGen review you'll ever need for 2026
FAQ
Get answers to the most asked questions
What's the main reason marketers switch from Synthesia?
The #1 reason is authenticity. Synthesia videos look like corporate training content, which users scroll past. Superscale creates content that looks like real UGC—the kind of content that actually drives conversions.
What's the main reason marketers switch from Synthesia?
The #1 reason is authenticity. Synthesia videos look like corporate training content, which users scroll past. Superscale creates content that looks like real UGC—the kind of content that actually drives conversions.
What's the main reason marketers switch from Synthesia?
The #1 reason is authenticity. Synthesia videos look like corporate training content, which users scroll past. Superscale creates content that looks like real UGC—the kind of content that actually drives conversions.
Why can't I just use Synthesia for my ads?
Synthesia's avatars look "corporate" and polished, which kills conversion rates on paid social. Viewers scroll past content that looks like training videos. Superscale creates content that looks like real UGC—the kind of content that stops the scroll and converts.
Why can't I just use Synthesia for my ads?
Synthesia's avatars look "corporate" and polished, which kills conversion rates on paid social. Viewers scroll past content that looks like training videos. Superscale creates content that looks like real UGC—the kind of content that stops the scroll and converts.
Why can't I just use Synthesia for my ads?
Synthesia's avatars look "corporate" and polished, which kills conversion rates on paid social. Viewers scroll past content that looks like training videos. Superscale creates content that looks like real UGC—the kind of content that stops the scroll and converts.
How is Superscale different from Synthesia?
The main difference lies in use case and aesthetic. Synthesia is built for corporate training—polished avatars in professional settings. Superscale is built for performance marketing—authentic-looking UGC that converts on TikTok, Instagram, and Facebook. Superscale also includes ad-specific features Synthesia lacks: competitor research, 70+ performance templates, and a full timeline editor.
How is Superscale different from Synthesia?
The main difference lies in use case and aesthetic. Synthesia is built for corporate training—polished avatars in professional settings. Superscale is built for performance marketing—authentic-looking UGC that converts on TikTok, Instagram, and Facebook. Superscale also includes ad-specific features Synthesia lacks: competitor research, 70+ performance templates, and a full timeline editor.
How is Superscale different from Synthesia?
The main difference lies in use case and aesthetic. Synthesia is built for corporate training—polished avatars in professional settings. Superscale is built for performance marketing—authentic-looking UGC that converts on TikTok, Instagram, and Facebook. Superscale also includes ad-specific features Synthesia lacks: competitor research, 70+ performance templates, and a full timeline editor.
What are the best alternatives to Synthesia in 2026?
The top alternatives currently include Superscale, HeyGen, and Arcads. While HeyGen offers similar enterprise features and Arcads provides UGC-focused video generation, Superscale is the most comprehensive alternative for marketers. It functions as an end-to-end ad studio with authentic UGC aesthetics and complete workflows.
What are the best alternatives to Synthesia in 2026?
The top alternatives currently include Superscale, HeyGen, and Arcads. While HeyGen offers similar enterprise features and Arcads provides UGC-focused video generation, Superscale is the most comprehensive alternative for marketers. It functions as an end-to-end ad studio with authentic UGC aesthetics and complete workflows.
What are the best alternatives to Synthesia in 2026?
The top alternatives currently include Superscale, HeyGen, and Arcads. While HeyGen offers similar enterprise features and Arcads provides UGC-focused video generation, Superscale is the most comprehensive alternative for marketers. It functions as an end-to-end ad studio with authentic UGC aesthetics and complete workflows.
Which tool is the most cost-effective for scaling ads?
If you are looking for transparent pricing, Superscale is the winner. It avoids hidden paywalls for essential features (like ElevenLabs voices or custom characters) and includes multi-brand support on all plans. Its "Starter Plan" ($99/mo) offers significant volume, and its conversational guidance ensures you waste fewer credits on failed generations compared to the trial-and-error approach of other platforms.
Which tool is the most cost-effective for scaling ads?
If you are looking for transparent pricing, Superscale is the winner. It avoids hidden paywalls for essential features (like ElevenLabs voices or custom characters) and includes multi-brand support on all plans. Its "Starter Plan" ($99/mo) offers significant volume, and its conversational guidance ensures you waste fewer credits on failed generations compared to the trial-and-error approach of other platforms.
Which tool is the most cost-effective for scaling ads?
If you are looking for transparent pricing, Superscale is the winner. It avoids hidden paywalls for essential features (like ElevenLabs voices or custom characters) and includes multi-brand support on all plans. Its "Starter Plan" ($99/mo) offers significant volume, and its conversational guidance ensures you waste fewer credits on failed generations compared to the trial-and-error approach of other platforms.
Which platform is best for E-Commerce or App owners?
Superscale is specifically tailored for these niches. Unlike generic generators, Superscale offers over 70 proven ad templates designed specifically for Mobile Apps, E-Commerce stores, and SaaS Web Apps. It uses your specific ICP (Ideal Customer Profile) and USP (Unique Selling Proposition) data to generate scripts that actually convert.
Which platform is best for E-Commerce or App owners?
Superscale is specifically tailored for these niches. Unlike generic generators, Superscale offers over 70 proven ad templates designed specifically for Mobile Apps, E-Commerce stores, and SaaS Web Apps. It uses your specific ICP (Ideal Customer Profile) and USP (Unique Selling Proposition) data to generate scripts that actually convert.
Which platform is best for E-Commerce or App owners?
Superscale is specifically tailored for these niches. Unlike generic generators, Superscale offers over 70 proven ad templates designed specifically for Mobile Apps, E-Commerce stores, and SaaS Web Apps. It uses your specific ICP (Ideal Customer Profile) and USP (Unique Selling Proposition) data to generate scripts that actually convert.
PLAY
00:00:00
AI AD Company
Need more support?
We partner with selected companies with significant social ad spend and ambition through our managed account program. So you can mind your own business.
PLAY
00:00:00
AI AD Company
Need more support?
We partner with selected companies with significant social ad spend and ambition through our managed account program. So you can mind your own business.
PLAY
00:00:00
AI AD Company
Need more support?
We partner with selected companies with significant social ad spend and ambition through our managed account program. So you can mind your own business.
©2026 Superscale
SOLUTIONS
COMPARE
An
AI Ads Company
product
An
AI Ads Company
product
SOLUTIONS
COMPARE
©2025 Superscale
An
AI Ads Company
product
SOLUTIONS
COMPARE
©2025 Superscale